Set a realistic budget
Plan for three costs: samples and tooling, the first production run, and compliance documents. A logo-only launch can start with a small first order. A new mould adds tooling cost and four to eight weeks.
Pick a hero product
Most new brands launch with one hero device, usually a mask or a 600W panel, then add accessories and a second device once reviews build up.
Get your documents early
Ask for CE, FCC and RoHS reports and the irradiance test before you list on Amazon or Shopify. For the US, plan your FDA establishment registration and device listing.
A typical timeline
Week 1: brief and quotation. Week 2: sample. Weeks 3–6: packaging design and approval. Weeks 6–8: production, inspection and shipping. Faster is possible with stock models.